Fashion & Beauty

Face Epilator 2

Everything You Need to Know about Braun Face Epilator & Facial Cleansing Brush

Female beauty and healthcare remain a priority to women even during the downturn in the economy in Egypt, beauty products have become more important to maintain beauty whilst women control expenses. With this in mind, Braun face has launched the world’s first facial epilator in Egypt this season, and it is an excellent opportunity for women to save expenses and maintain their beauty at home. This season, women will opt to have radiant, glowing and healthy skin to maintain a natural look with shorter time and greater precision for a fashionable winter season.

Egyptian women prefer several methods for face hair removal including waxing, sugaring or threading in hair salons. Women in Egypt tend to have more course, thick facial hair that requires a daily skin care routine. With the rise in prices in the economy, this has proven to be unsustainable and relatively expensive for women to remain on these services for skin care maintenance. This new technology allows women to become empowered by their beauty choices with affordable luxury that is sustainable and effective.

Dermatologists in Egypt have recommended epilation for the face, as it mimics hair removal with tweezers that remove hairs from the roots for up to 4 weeks, especially effective for thick hair. Dr. Hanan El Kahky highlights the importance of exfoliation before hair removal techniques stating “whether you have oily, sensitive, dry or normal skin, women need to exfoliate constantly to clear acne, improve skin texture, decongest pores, remove layers of dead skin cells and create better absorption for moisturizers”.

Luckily, Braun face has realized the importance of exfoliation and created a set of exfoliation brushes to add complexion to women’s holistic beauty routines. The brushes are added as heads to the epilator machine body, to scrub the face at high speed, making it the ultimate method to ensure that no in-grown hairs remain within the deep layers of the skin. Additionally, a beauty sponge is delivered with the product to apply even coverage of moisturizers and foundation ensuring that makeup is applied at its best quality, on flawless skin.

The launch of Braun Face has created viral content online, with social media influencers sharing the product on digital platforms using the #GoNatural to empower women to make natural forms of beauty fashionable this season.

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About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, manufactures a wide variety of small domestic appliances that marry innovation, reliability and creative design. These range from electric shavers and beauty products to hair care appliances. Braun products enjoy worldwide distribution. Please visit http://www.braun.com/MiddleEast for the latest news and in-depth information about the Braun brand.

 

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